After 10 amazing years…. What’s next?

posted by FitnessFirst Team January 12, 2016 0 comments
Freestyle training

2006 saw the birth of Fitness First’s First Club in Middle East, Ibn Battuta Mall. This flagship club was the start of the Fitness First journey. The second club followed shortly after with Uptown Mirdiff. Fitness First took on its first Ladies Only club, opened the doors to Uptown Mirdiff Ladies Club, Safeer Mall Sharjah and Oasis Centre. Our exclusive ladies clubs took the Middle East to new heights, offering a facility where ladies can feel free to exercise with confidence and privacy, as well as the best classes, equipment and service.

Ladies Only Club

Zumba danced its way into our clubs in 2011, the Latin inspired, calorie burning dance party arrived and still parties hard today. Zumba encourages our members to “Ditch the Workout and Join the Party” in its contagious class full of energy… Check out our group exercise timetables to get your Zumba fix.

Zumba Launch

Ibn Batutta Mall hosted our Fitness First Ultimate X Training Challenge. The race against the clock to complete 12 exercises in sequence as fast as possible took the Middle East by storm.

X Fitness Challenge

In 2011, Fitness First introduced an exclusive class – TUFF – aka “The Ultimate Fitness Firster”… This was one of its’ kind. This group class has given our members the ultimate challenge which will change body shape fast. The best part is that TUFF lives on today and is ever changing and ever challenging… It’s impossible to get bored of this high intense interval training class, Have you tried it? Are you TUFF enough?


2012 saw Fitness First acquire and refurbish the Sports Hall in Meadows Community. All the hard work behind the scenes led to the official opening and operation of SPORTZONE in January 2013. Thus we are fast approaching our 3rd Anniversary! It’s led by our amazing Sports & Events Manager, Gary Melhuish & his team.


Innovation swung into our studios with Swing Yoga which allowed our members to take their yoga skills to another level. Swing Yoga enables us to do normally difficult yoga poses with ease and comfort. It helps us fine tune our bodies and optimize our health.

Swing Yoga

In 2013 our way of tracking fitness was revolutionized. Fitness First was the first health & fitness chain to introduce MYZONE into the Middle East. This unique fitness tool is still alive in our clubs today. MYZONE has helped our members to engage with their fitness journey in ways like no other. It helps them track progress & transform their results with live feedback features to optimize performance.

XFit landed in our Knowledge Village Club. Fitness first opened the doors to a new world of training for our everyday members. XFit was designed to integrate the very familiar “HITT” style of training with our members goals, without the intimidation of super elite athletes preparing for the Cross Fit Games. Our XFit Box is a welcoming environment for every type of member, and they are guaranteed to be challenged by the XFit Fundamentals, Group Sessions and open workouts. XFit is still growing within Fitness First with our evolving WODs, amazing coaches, a second XFit Studio open now in Uptown Mirdiff and a new box on the horizon.


Fitness First participated in the Dubai Fitness Championships under the patronage of His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, at Dubai Mall ice rink in both 2013 & 2014. The championships helped to raise awareness on the importance of health, exercise and promote fitness to citizens across the UAE all in line with the vision to “Make the world a fitter place”.

If you thought balancing nutrition with fitness was a challenge, think again. In 2014, we launched Nutrition by Fitness First, a 360 degree lifestyle solution that blends nutrition consultation with gourmet meal plans. It’s all about achieving optimum health through exercise and sound nutritional principles.

In 2015, Freestyle Group Training aka “FGT” hit our gym floor classes and activated our members to move “Freestyle”. This class brought our Fitness Philosophy to life by encouraging our members to move with purpose, reach their personal bests and achieve more than ever thought possible. If you haven’t tried it yet, what are you waiting for, check in your club for the latest time table. We have the choice of FGT Basic, Core, HIIT, Strength & Power.

Freestyle group training

2015 was the year of transformation. With Our Fitness Philosophy in mind– “We help you to go further in fitness and in life with the right balance of training, healthy eating and inspiration.” We launched The Change Project”, The 8 week weight loss transformation program. This program gives members the nutritional support to reach their health and fitness goals. What more do you need?!

Another burst of energy to our gym floor classes sees Fit 4:15. This is a fun, energetic HIIT Class which is guaranteed to give you maximum results working between a treadmill and dumbbell series workout.

In November 2015, we threw down the gauntlet to our members and set the mighty “MYZONE 25 million calories challenge”. This motivated our members to compete for those calories and win some prizes! Our members exceeded aimed higher than we ever imagined. “An incredible 85 million total calories burnt, 86618 hours of workouts throughout all clubs by our members” was achieved.

MYZONE Challenge

Fitness First finished the year of 2015 with a bang, seeing staff and members come together to compete in the Dubai International Triathlon. This proved not only that we are the Fittest Company in the Middle East, but that we are committed and enthusiastic about fitness; and lead from the front. We are in this fitness journey together with our members.


We also saw our newest clubs open, Business Bay, Golden Mile and our dedicated Male only Club in Ayla Hotel Al Ain.  The look and feel of these clubs is a snapshot of the future of ever evolving brand. Fitness first promises to inspire you to go further and keep bringing the latest innovation and best fitness experience.

BBD Vision Tower

After 10 amazing years…. What’s next? Watch this space! #FitnessFirstMETurnsTen

Charlotte Stebbing
Regional Fitness Manager
Fitness First Middle East

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